3535 Market Street

3535 Market Street stands as a testament to the harmonious blend of architectural rejuvenation and brand evolution. Originally erected in the mid-1970s in Philadelphia, the building underwent a less favorable exterior renovation in the 1990s. The recent acquisition by a new owner marked the beginning of a transformative journey to infuse the structure with a fresh aesthetic, respecting its historical essence while steering it towards contemporary relevance.

The renovation process commenced with the restoration of the concrete panels to their original state, followed by the integration of a modern insertion that bridged the interior with the urban landscape, enhancing the building's connection with the street. A significant aspect of this rejuvenation was the reimagining of the entrance, particularly challenging due to its mid-block location. The innovative solution came in the form of an extending canopy, adorned with a prominently lit 3535 logo, ingeniously designed for visibility from both sides of the street, thus resolving the entrance's visibility conundrum.

The brand development for 3535 Market Street drew inspiration from the building's architectural narrative, embracing an avocado color palette that nods to the mid-1970s' common product advertisements. This choice not only acknowledges the building's origins but also infuses the brand with a sense of nostalgia intertwined with modernity.