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Projects, Explorations, & Talks
Startup founders and early-stage marketing leaders frequently face challenges in branding and promoting their in-development products. Leveraging my experience in B2B tech companies and personal tech initiatives, I emphasize the importance of design, covering aspects like user experience, brand identity, and product growth.
I offer strategic leadership advice and team mentorship support across branding, website design, product marketing, user experience, team building, and more.Learn More
Flexible engagements allowing companies to leverage expert guidance without the commitment of a full-time hire.
In-depth guidance to help businesses navigate complex challenges and opportunities, focusing on long-term growth and competitive advantage.
End-to-end project management and execution, from initial concept to final delivery.
Blockdaemon revamped its brand and website, focusing on cohesive creative direction and strategic design workflows, which led to increased lead generation and stronger brand recognition in the blockchain & web3 industry.
Remesh transformed its brand and website using a new visual identity and streamlined content workflows, significantly boosting its presence in the market research and employee engagement sectors.
Mikado, a boutique architecture studio, established a unique brand presence and web identity, blending classic and modern design elements to attract a sophisticated residential market.
If you're planning on hiring or working with George - you're about to make a great decision.
As a business stakeholder, I've watched George drive deep into challenges to understand business/marketing themes. These efforts have translated into stunning and comprehensive design.
George is a tremendous asset to any team. He is an effective, high initiative leader who produces quality results and excels equally in structured and ambiguous environments.
— Client or Professional Work
— One-offs, Fascinations, Mini-projects, and Prototypes
— Presentations, Huddles, and Lectures
A presentation of my design philosophy and process: using design as a tool to solve non-design problems. I highlighted eight projects through the lens of problem-making and problem-solving. Additionally, I discussed my career transition from architecture to design and some of the challenges and overlaps that I encountered along the way. This was originally presented as a design lecture at Iowa State.
Design can be a great way to solve problems - even if they aren't explicitly design problems. In this huddle, I discuss a simple way to assure you are bringing meaning to your work using a basic formula. Then, using one of my projects, I show how the formula can be applied to help think-through, and effectively respond to a prompt, challenge, or design problem you might be facing.
Fonts & Feelings is a fast-paced presentation about the relationship between fonts and the emotions, connotations, and impressions that they have left on culture, or that culture has left on them. Its a fun, light-hearted glimpse into the world of typography. This was originally presented as a Huddle at Remesh.